Tuesday, April 8, 2008

Massive Tech Show

We had a real blast Exhibiting at the 'Massive' Tech Show here in Vancouver last Tuesday.http://www.massivetechshow.com/

There where lots of great companies exhibiting and we really enjoyed meeting all the exhibitors and attendees who came past our booth.

We are in an exciting era where allot of tools are being placed into the small business owners hands, such as Content Management, Customer Relationship Management, and Online Marketing Management. It was exciting and interesting to see all the various incarnations of these technologies and the impact they are having for the small and medium business owners.

One interesting Discussion which we where able to attend was "Online Marketing 101". The panel was a who's who of the local and international Search Engine Optimization and Marketing Sector. While most of what was covered was fairly straight forward entry level material (hence the name of the discussion), some interesting areas where also highlighted. When I posed the question; "What about viral marketing for the small business." I was met with a host of different reactions from; "It's too expensive and unpredictable" to, "You can't measure it", and so forth. While there where these opinions expressed the Google and Yahoo.ca representives both touched on a great point which was that, referall marketing IS viral marketing, and for the small business owner perhaps some of the best viral marketing available. They suggested writing white papers, or articles that are informative and insightful to your customers and clients. In the age of Youtube, and Facebook, it was expressed that these too can be powerfull marketing vehicles for the small business owner. Food for thought.

Special thanks to Lindsay and the Massive team for helping secure us a booth at the last minute and making our tradeshow an excellent experience. Until next year !

-Ian.

by Ian at 12:41 PM |